Dental Practice Marketing

Dental Practice Marketing


Dental Practice Marketing


Whether your practice just opened or has been around for 45 years, we all need marketing! There are so many dentist offices just within 10 miles, how do you stand out from the rest? Creating an account on social media platforms is a great way to start; Instagram, Facebook, and LinkedIn. The easiest way to create posts is through Canva, with its easy and ready-to-use templates. When setting up your Canva account, go ahead and create a brand kit, this will include your color scheme, fonts you’d like to use, logos, and photos. Now that you have your accounts ready to go, let's get started on key components to remember when creating content!


Consistency is Key


We’ve all heard it before and it is true, consistency is key! Posting daily will help your profile keep popping up and remind your recurring and new patients to schedule their appointments with you! The best way to stay consistent is by scheduling posts and creating a marketing calendar. Sit down every month and thoughtfully plan out and schedule all your posts. You will be greatly surprised to see how little time and effort this takes with big results!


Be Authentic with Your Patients


Your patients want to see the real you! That may be showing a day in the life, showcasing your staff, doing a Q&A, or maybe a behind-the-scenes of your office, they want to see it all!! When being authentic, it shows your patients you are more than their dentists and you truly care about them. 


Showcase Everything You Have to Offer


Showcase all your services to your patients, this will keep them invested. You can do this by showing patient testimonials, before/after photos, items you may sell, and maybe even throw in a giveaway or two. Giveaways are a great way to gain new patients by asking your followers to tag a friend or two in the comments. This will start a chain effect by getting your new followers to tag more friends! 


Be Informative


You may be thinking, why would my patients want to know more about a root canal? Believe it or not, they do!! Your patients want to hear it directly from you, not Google. When hearing it from you, there's a sense of trust and ease. Some are terrified to come to their appointment, especially when needing an extensive procedure. Seeing a play-by-play can help ease those scary thoughts. 




Marketing will help grow your practice when done thoughtfully and effectively. While it may seem intimidating at first, it is extremely beneficial. Maybe you don’t have time or don’t know what to post, but that’s okay!! There are so many marketing firms and freelance marketers who can help and work within your marketing budget. Just remember, when it comes to marketing, you get out what you put in!


Handheld X-Ray VS Wall Mounted X-Ray

Handheld X-Ray VS Wall Mounted X-Ray
Which is Best for Your Practice?


Dental technology is constantly evolving, offering dentists a range of options to choose from. One notable advancement is the rise of handheld X-ray devices as an alternative to traditional wall-mounted devices. Handheld X-ray machines offer flexibility and mobility, allowing for easy movement between operatories and reducing operational bottlenecks. Wall-mounted X-ray machines are restricted to one fixed location, requiring more in-operatory space and can be challenging for smaller operatories.


Handheld X-ray machines are designed with ergonomics in mind, reducing strain for the operator and reducing the learning curve. They also allow for more efficient workflows but can be cumbersome and time-consuming to achieve.


Handheld X-ray machines are less physically intimidating for anxious patients and pediatric practices, providing a more personalized and reassuring experience when capturing images. They can also be used by patients with injuries or disabilities, offering imagining while reclined, seated, and more.


Mounted X-ray machines are static, ensuring faster sessions but may appear more daunting for carers. Handheld X-ray machines can be more efficient, as they bring the imaging to the patient, reducing time spent shuttling patients between operatories and dedicated imaging rooms.


Handheld X-ray machines offer efficiency and convenience, as they can be used immediately upon arrival and require minimal installation. However, they carry an increased risk of being dropped, but maintenance is straightforward. Mounted X-ray machines require a dedicated space and professional assistance, and maintenance can be more challenging. Handheld X-ray machines have shielded designs to protect operators from scattered radiation, reducing the need for retakes and additional radiation exposure. Mounted X-ray machines require operators to leave the room during imaging, which reduces the risk of radiation exposure. However, older wall-mounted or ceiling-mounted machines may produce suboptimal images, requiring re-imaging and re-exposures.


Handheld X-ray machines offer benefits like reduced installation hassle, fewer maintenance challenges, and increased operational flexibility, making them a more cost-effective choice in the long run. Wall-mounted machines, with a potentially lower initial cost and widespread knowledge of their maintenance, can offer economical solutions for practices on a tighter budget. However, installation, maintenance, and operational inefficiencies can add up over time.


While traditional wall-mounted X-ray machines have served dental practices well for years and offer a more familiar operator experience, it's hard to ignore the flexibility and precision of newer handhelds. Their ease of use also makes newer handheld models an enticing option for practices looking to streamline operations and create the perception of a modern patient-centric practice.

Ultimately, the choice between a handheld X-ray or a mounted X-ray machine will depend on your practice’s budgetary considerations, operational priorities, and your comfort levels and preferences.


To reduce radiation risk and improve safety, ensure you follow these guidelines:

  1. Adherence to protocol and proper operation: Ensure staff are trained, have access to continuing education, and are regularly tested on radiation protocols.
  2. Personal protection: Provide lead aprons, gloves, and protective eyewear to minimize exposure. Operators can use personal dosimeters to monitor their exposure daily, especially for pregnant staff.
  3. Maintenance and monitoring: Regularly inspect imaging devices and protective equipment to ensure proper operation and early detection of damage or wear.

Why Choosing a Smaller Dental Service Company is a Big Win for Your Practice

Why Choosing a Smaller Dental Service Company is a Big Win for Your Practice



When it comes to equipping and servicing your dental practice, the options can seem endless. While large corporations may dominate the industry, there’s an undeniable charm and a long list of benefits that come with partnering with smaller dental service companies. In this blog, we'll delve into the compelling reasons why a smaller service company like ProDental might be the perfect fit for your practice.


Personalized Service

One of the primary advantages of working with a smaller company is the level of personalized service you receive. Smaller firms often take the time to get to know you, your staff, and the unique needs of your practice. This level of familiarity allows them to tailor their services, making sure that the equipment and support they provide precisely match your requirements.


Quick Decision-Making and Flexibility

Bureaucracy can slow down the wheels of progress in any organization, and large companies are no exception. Smaller service providers have a more straightforward decision-making process, which translates to quicker service for you. If you need an emergency equipment repair or an immediate response to an IT issue, a smaller company can usually deliver the assistance you need without the red tape.


Local Expertise

Smaller dental service companies are often locally based, meaning they have an intimate understanding of the local market conditions, regulations, and needs. This localized knowledge can provide invaluable insights and benefits to your practice that a large, nationally-based company might overlook.


Quality Over Quantity

Smaller companies survive and thrive based on the quality of their service, not just the volume of their sales. You can often expect a higher level of craftsmanship, expertise, and attention to detail when you opt for a smaller service provider. They are more likely to go the extra mile to ensure you are completely satisfied with their service, as each client holds significant value for them.


Cost-Effective Solutions

Large companies often have equally large overhead costs, which can drive up the prices of their products and services. Smaller companies typically have lower operating costs, and those savings are often passed on to you. Moreover, their local presence may eliminate shipping fees or reduce service call charges, offering additional cost benefits.


Better Relationship Building

With smaller companies, you're not just another client among thousands. The chance for building a meaningful and mutually beneficial business relationship is much higher. Smaller firms value your business more, and they're usually more invested in your success. The continuity of dealing with the same team members fosters trust, making communications smoother and more effective.



Choosing a dental service company is an important decision that impacts the efficiency and effectiveness of your practice. While large companies have their merits, the personalized service, cost-effectiveness, and local expertise offered by smaller companies make them an appealing choice for many dental professionals.

So, the next time you're evaluating your dental service options, don't overlook the smaller players in the field. They may offer precisely what you've been looking for—top-notch, personalized services that fit perfectly with your practice's needs.